P$YCLE® PREMIER

Claritas P$YCLE^® Premier represents the next generation of P$YCLE^®, the preferred segmentation system for marketers of financial services and luxury items. This household segmentation system groups consumers into 60 segments, based on income-producing assets and a wide variety of financial and investment behaviors. P$YCLE^® Premier is used in a variety of applications, including site analytics, customer acquisition, retention and cross-sell programs, media planning and messaging. P$YCLE^® Premier gives users access to a wealth of supplemental research and third party data that can help target products and services to consumers. The new systems allows users to make clearer distinctions between the high-wealth segments.