We are Industry Focused

Since 2003, thousands of organizations in all sectors have benefitted from our quality data, powerful analytics software and extensive consulting services. Our easy-to-use systems allow you to quickly leverage data and analytics and make informed decisions that are critical to your success.

 

Automotive

Develop a common view of who your best customer is and what matters most to them. Build detailed personas across demographic and socio-economic factors and then align your internal teams and agency partners to improve inventory planning and distribution, product development, pricing strategies and campaign effectiveness.

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Banking

Meet the emerging needs of your customers. Develop custom segments that leverage your brand equity and align with your strategic goals and objectives. Model your customers' potential value to prioritize your resources and customize your services to meet their individual needs.

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Consumer Packaged Goods

Create highly targeted messaging that resonates with your consumers by understanding what motivates their purchasing decisions. Develop a profile of those most likely to purchase environmentally-friendly products or those who identify with strongly held social values. Optimize merchandizing mix and reveal cross-promotional opportunities.

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Credit Unions

Engage your members and improve their financial wellness. Bolster acquisition efforts by locating prospective members and identifying new markets most likely to respond to your value proposition. Model your members’ value to prioritize resources and customize services.

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Education

Improve your prospecting and recruitment efforts by understanding what types of students apply to your school and determine which ones are most likely to accept your admission offer. Identify where you should focus your marketing and outreach programs to have the greatest impact.

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Energy and Resources

Inform new energy conservation programs and marketing campaigns by targeting high energy consumption neighborhoods and areas more amenable to energy reduction programs.

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Government

Use data to make decisions that help improve the quality of life for the communities you serve. Help determine essential services levels based on demographics and neighborhood trends. Create more effective targeted media and communication strategies.

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Healthcare

Identify your best patient populations, where they live and how to reach them. Profile patients most receptive to specialized services, identify underserved communities and estimate market demand for blood centers, outpatient clinics, urgent care, flu vaccine clinics and pharmaceutical services.

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Insurance

Gain insights into the fiscal health and credit risk of your customer base. Profile your best prospects to enhance the online application process, develop rich personas to develop next best products and improve retention. Broaden your analytical capabilities by augmenting your internal data with market data.

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Media and Advertising

Target consumers using reliable, credible and scalable data. Uncover market opportunities and create media strategies based on consumer behavior and media consumption. Locate areas with high-value customers and provide guidance for a targeted delivery of digital advertising.

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Non-profit

Understand your donor base. Locate high net worth households and identify a new donor’s potential levels of giving. Find donors who are more likely to have the highest response rates to your direct marketing campaigns, determine where your fundraising efforts should concentrate or decide which volunteer programs will help engage your members best.

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Real Estate

With our expertise in both commercial and residential real estate industries, you can gain insight into neighborhood trends, discover the best site locations and identify market opportunities. Rank and compare locations based on demographics, attitudes and lifestyle, and consumer spending patterns.

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Retail

Use trade area analysis to find best potential consumers, optimize existing store footprint, identify underserved markets for potential expansion, or estimate any site’s retail opportunity. Create loyalty programs based on user behavior, e-commerce strategies based on spending habits, or improve direct mail response rates.

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Sports and Entertainment

Grow your business through audience profiling, social media behavior and mobile analytics. Whether you are a major sports league, entertainment company, theatre promoter, independent concert presenter or gaming resort facility, we can help you identify your target, increase your base and prove your sponsorship value.

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Telecommunications 

Discover new market opportunities, monitor trends and optimize return on investment spend. Distinguish between “price-sensitive” and “technology minded” customers, analyze trade areas to determine households purchasing behavior, develop product-specific promotions and create targeted advertising campaigns.

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Travel and Leisure 

Identify, understand and connect with your best customers and create targeted marketing messaging to increase visitorship and tourism dollars.

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Want to know more?

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Industry Insights

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

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Media Room

Read published articles from our industry experts, stay up to date on our news, see our social media wall and download all the media resources you need to use our brand.

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Events

Browse our event calendar. Find us at industry events and conferences to meet our team and learn more about our products and services.       

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