Power your public programs with data analytics.

Make data driven decisions that help improve the quality of life for the communities you serve. From data enhancement to behavioural insights and community analysis, we work with government agencies to improve efficiencies, reduce costs and achieve better outcomes for public programs and initiatives.

Gain a deep understanding of your citizens

Use segmentation and behavioural insights to understand the values and attitudes of those living in your communities. Create healthier, safer environments by determining essential services levels based on citizen profiles and then deliver effective communications and media channel strategies. Reinvent how you deliver programs using demographic trends and data such as lifestyle, ethnicity, acculturation, language use or rates of crime in a given area.

Develop communities and evaluate catchment areas

Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and spatial analytics. Plan your communities based on the latest demographic data and neighborhood trends, attract new business and spur retail development in your economic centers using location intelligence and determine the optimal mix of products and essential services for a specific location or area.

Enhance your data and improve decision making

Combine your data with our reliable, privacy compliant data to broaden your analytical capabilities. Meeting the highest quality standards, our data integrates with leading GIS software to help you perform forecasting, identify patterns and analyse trends. Using our demographic and financial databases, you can estimate variables such as daytime demand, understand your constituents’ net worth or find the highest concentration of young families in any geographic area.

  • london-professional-fire-fighter-association

    “Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”

    David Lazenby | London (Ont.) Fire Department
  • royal-canadian-mint-logo

    “The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modeling are tools you can use to extract the maximum value from the relationships you have with your customers.”

    Senior Manager of Customer Strategy and Insight | Royal Canadian Mint See the Case Study

Government Sector Expertise

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

 

Meet Sean Moloney

Senior Vice President and Practice Leader

As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.

Want to know more about our Products and Services?

Get in touch. We're ready to help.

 

 

We Know Data

Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioural and financial data. Here are a few of our reliable and up-to-date databases that support the public sector.

Segmentation - PRIZM® Premier

By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.

See database

Demographics Pop-Facts®

Track neighborhood growth patterns and forecast trends across gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.

See database

Mobile Analytics

Enhance what you know about who visits public amenities such as festivals, public squares, libraries and recreational centers. Mobile analytics can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns.

See database

Geographic

Working with popular GIS software products, link your internal data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis.

See database

 

 

Frequently Asked Questions

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +
Corporate Growth
200 +
Employees
2000 +
Clients
10 Offices
Across  North America
Over 40
Industry Partnerships

Meeting the highest standards of data security

AICPA SOC Logo

 

 

Public Sector Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

 

 

Toronto's Personalized Communication Strategy

See how data-based avatars helped the City of Toronto connect with hard-to-reach parts of the community.

Read the Blog

The Best of &THEN

Recapping the DMA's annual data-driven marketing conference.

Read the Blog

News

Changing how organizations look at mobility data.

Read release

Webinar

Consumer Buying Power and Retail Market Power

View Webinar

PRIZM is a registered trademark of Claritas, LLC.

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