Build the brand and grow your market share.
Discover new opportunities with prospects and allocate subscriber marketing investments strategically. Distinguish between “cord-cutters”, “early adopters” and “fully connected” subscribers, analyze trade areas to determine households purchasing behaviors, develop product-specific promotions and create targeted advertising campaigns.
Build stronger subscriber connections
Create a single, shared view of your subscribers across the enterprise. Using profiling and segmentation, build a common language within your organization and create a more consistent experience across all channels. Reduce churn by allocating resources to the areas of highest-value. Predict the next best products to accelerate growth with new subscribers and proactively identify and engage those at-risk.
Boost your subscriber acquisition efforts
Attract more prospects by identifying the factors that influence purchase decisions and targeting consumers most likely to respond to your product and service offerings. Analyze data to determine who shops brick and mortar vs. online, assess competitive activity and identify the best locations for activations and brand events.
Optimize marketing spend for better returns
Use comprehensive consumer insights to maximize the effectiveness of your marketing budget. Differentiate brand messaging based on lifestyles, attitudes and values. With mobile analytics, you can track and profile those who have been exposed to your outdoor advertising and who has visited your retail locations at various times of day. Inform your execution strategies by understanding consumers’ consumption habits, media preferences and preferred marketing channels.
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"We used to sell boards manually, but now we can profile our boards using a data-based system. Our whole approach shifted to where we tell our clients, ‘it’s not about where you want to be but who you want to reach.'"
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“We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company.“
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“If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”
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Telecommunications Sector Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Meet Sean Moloney
Senior Vice President and Practice Leader
As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
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We Know Data
Enhance your marketing initiatives with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioral and lifestyle data. Here are a few key databases that support the telecommunications industry.
Segmentation - PRIZM® Premier
Analyze, understand and reach your subscribers more effectively by leveraging PRIZM® Premier consumer segmentation system. PRIZM Premier combines demographics, consumer behavior and geographic data to segment U.S. households into 68 unique lifestyle types.
Behavioral - Consumer Profiles
Understand the purchasing behaviors, product consumption, media preferences, attitudes and lifestyles of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.
Demographics - Pop-Facts®
Track consumer growth patterns and forecast trends across gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data are available across a wide range of census and geographic areas.
Frequently Asked Questions
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we offer a broad range of privacy compliant, consumer and business databases, proprietary software and a team of industry professionals.
Meeting the highest standards of data security
PRIZM is a registered trademark of Claritas, LLC.