Helping the nonprofit sector realize their mission
Use data analytics to execute your purpose and improve the outcomes of your fundraising campaigns for members, beneficiaries and stakeholders. From predictive modeling to donor segmentation and volunteer profiling, we help nonprofit organizations and charities improve operations by developing a deep understanding of their members and donor base.
Improve the donor journey
Drive acquisition, engage prospects and retain your donor base. Using segmentation, demographics and behavioral data, create personas based on what your donors value, how they behave and what their interests are. Track growth and retention of event participants and volunteers. Identify new ways to engage communities based on cultural, ethnic or linguistic origins.
Model capacity for giving
Use predictive analytics along with financial, lifestyle and geographic databases to identify potential prospects, profile their net worth and estimate their capacity for giving by neighborhood. Whether asking for a major gift, year-end or annual gift, or planned gift, improve your return on fundraising efforts by finding and cultivating the optimal donor base.
Engage donors effectively
Improve the effectiveness and engagement of your fundraising campaigns. Understand your donors’ media consumption habits, preferred marketing channels - such as direct mail, social media, print or mobile - and trusted media sources. Create more effective campaigns based on messaging that resonates with the values and beliefs of your audience.
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“Environics Analytics gave us a unique lens to understand our donors and determine the best way to invest our fundraising dollars. It’s one thing to buy an ad that asks for money; it’s another to have a person tell your story in a way that touches the heart of your audience. Our donors are as diverse as the colours of the rainbow. But without this information in where to start, we couldn’t have been successful.”
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“Some of our findings blew away the fundraisers. We showed that we could accurately identify the major giving potential of nine out of 10 individuals who had already given us a major gift based solely on where they live and data recorded within our CRM system.”
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Nonprofit Sector Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Meet Sean Moloney
Senior Vice President and Practice Leader
As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
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We Know Data
Enhance your data with our privacy compliant, authoritative databases. Choose from over 30 databases including demographic, segmentation, behavioral and financial data. Here are a few of our reliable and up-to-date databases that support the needs of the nonprofit sector.
Segmentation - PRIZM® Premier
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your customers and markets.
Claritas Pop-Facts® Advanced
Track neighborhood growth patterns and forecast trends across gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
Psychographic - SocialValues
Learn what matters to your donor the most and see how it affects their giving decisions. Psychographic data will allow you to develop communications strategies to engage donors based on their view of the world.
Claritas Net Worth Profiles
Identify PRIZM® Premier and P$YCLE® segments by household net worth. The database measures assets such as savings accounts and value of a primary residence vs liabilities such as mortgages, loans, credit card balances.
Frequently Asked Questions
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.
Meeting the highest standards of data security
Nonprofit Sector Insights and Industry Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
It's Giving Season
How charities can excel during during the critical autumn fundraising period.
Tyndale University
Small investments in data and analytics tools can produce big results across the organization.
PRIZM is a registered trademark of Claritas, LLC.