Demographic
Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer two databases based on U.S. Census and American Community Survey data.
- Claritas Pop-Facts® Advanced is a comprehensive set of demographic variables available for standard census geographies or custom trade areas.
- Claritas Pop-Facts® Premier features variables on population, family structure, household size and type, ethnic diversity, labour force participation and income—including both averages and distributions.
- Claritas Household Demographic Profiles features variables to help you identify the shared characteristics within a segment, such as education level, home values or presence of children.
- CrimeStats uses statistics, demographics, and modeling to determine the likelihood of crime for any location in the U.S.