Consumer Profiles
Claritas Consumer Profiles helps marketers better understand their customers for acquisition and retention programs, media strategy and channel management. It offers a comprehensive set of more than 5,900 profiles across 33 categories and is designed to help users reach consumers based on lifestyle, media exposure, product usage, consumption and purchasing behaviors—all through the lens of the PRIZM® Premier, P$YCLE® and ConneXions® segmentation systems. Based on consumer behaviors captured nationwide, Consumer Profiles assigns a segmentation code to each respondent, enabling users to analyze the rich consumer behavioral information through the perspective of various segmentation systems.
Want to know more about behavioral data?
We're here to help.
Segmentation
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Demographic
Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer two databases based on U.S. Census and American Community Survey data.
Join us for an upcoming webinar
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.
Expert Insights ›
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
News ›
Catch up on the latest news from Environics Analytics.
Client Success Stories ›
Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.