Retail Market Power®
With Retail Market Power® produced internally here at Environics Analytics, users can identify sales opportunities, based on a market analysis of any geographic area. Using demand estimates derived from consumer behavior and supply estimates derived from retail sales data, analysts can look at the net gap between demand and supply to identify opportunities in the marketplace or trade area. Developed using the Consumer Expenditure Survey from the Bureau of Labor Statistics and the Census of Retail Trade from the U.S. Census Bureau, the database offers current-year supply and demand estimates, as well as five-year demand projections, for all standard census, postal and marketing geographies. Expenditures and sales estimates are organized by retail store types and major merchandise line items.
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Segmentation
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Behavioral
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
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