MobileScapes Plus

Flexible access to automated mobile movement data

MobileScapes Plus provides flexible access to standard and customized mobile movement data extracts that integrate programmatically into your data stores or pipelines via an application programming interface (API).

Deliver data extracts to your analysts or work with our team to better understand population movement patterns and answer key questions specific to your business. Standard and customized data extracts, including weekly reports are available via API or as flat files.

MobileScapes Plus makes it easy to incorporate mobile movement data into existing workflows, business intelligence tools, dashboards and other applications.

Answer important questions about the movement, behaviors and preferences of citizens and consumers in a post-COVID-19 reality.

For more information about our API, visit our Developers Site.

Easily accessible

Connect to existing workflows, dashboards and business intelligence tools

Flexible delivery

Access standard and customized data extract files through API calls

Highly customizable

Select format, variables, delivery type and frequency to suit your objectives

Get started with MobileScapes Plus today

What do you need to know about citizens and consumers?

MobileScapes Plus can help to answer:

How far away do my visitors likely live and work?
What does our trade area look like?
Where are my visitors coming from and what attractions are they seeing while here?
Where are there concentrations within my store?
Do the events we sponsor attract consumers that match our target?
Who are our shoppers/visitors and what are their interests?
How do my shoppers/visitors and trade area compare to my competitors?

For more information about the MobileScapes database, visit our community site.

MobileScapes Variables

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See the Data in Action

Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.

Industry Insights

Find recent coverage of EA studies looking at how the COVID-19 crisis is impacting the American population financially and socially.

Solutions for Banks and Credit Unions

With over 10 million American workers filing for unemployment in recent weeks, where should financial institutions be focusing their outreach efforts?

Americans' Compliance with COVID-19 Restrictions

Did all Americans comply with stay-home orders? We used our extensive data to better understand where populations are still leaving their homes and who those populations are.

Retail is Re-Opening — Who Will Come…and How Fast?

We compared two malls in Houston, Texas using mobile movement and demographic data to demonstrate the value of data and analytics for retailers as they plan for re-opening.

Ready to really understand your customers?

Learn how MobileScapes Plus can help your business

MobileScapes Plus FAQs

MobileScapes Plus is for analysts interested in pulling mobile movement data into their own business workflows, intelligence tools, dashboards or warehouses.
Analyzing movement patterns helps businesses and organizations understand how behaviors have changed due to the COVID-19 pandemic, what those changes look like and how they compare to pre-pandemic behaviours.
Mobile movement patterns can be linked to other sources of data to access a full understanding of what change looks like for your citizens, prospects and customers and how best to adjust your strategy moving forward.
Mobile movement data are anonymized and permission-based data collected from location-enabled apps on mobile devices. The main sources of these data are opt-in location-enabled applications on mobile devices and ad exchange platforms. At present, there are approximately 100,000 mobile applications that contribute data to our MobileScapes services. Raw mobile movement data, at its most basic level, provides a unique and persistent, yet anonymous, device ID, along with a date, time, and latitude/longitude coordinates for each observation. We then take steps to ensure privacy such as summarizing the data to periods of time. All observed latitude and longitude coordinates are moved to the nearest ZIP+4 to ensure anonymity.
Researchers can then observe devices within a defined area such as a store, public square or on a roadway for a given date and time range. Common evening location (CEL) and common daytime location (CDL) are inferred according to where these devices are most frequently observed during the day and at night. When analyzed correctly, mobile movement data can help you understand who’s visiting your locations, where your customers are coming from, how often they return and where else they might be going.
Yes. Our mobile movement data are collected only if the individual provides consent or permission. Consumers can easily change their level of location sharing overall or for individual mobile apps via their privacy settings on their mobile devices. Depending on the individual app settings, device holders can decide if a particular app should share their location while in use or block that permission outright. We actively participate in industry and association conversations in these areas, creating policies that protect individuals and allow for the responsible use of data.
To learn more about our privacy efforts, read our privacy policy.

More Ways to Access Mobile Movement Data

MobileScapes is the most comprehensive, accurate and up-to-date mobile movement database available for marketing and business applications. Choose from two easily accessible configurations to suit your various business needs: MobileScapes and MobileScapes ENVISION.

Mobile Analytics

Powerful insights come from understanding the movement patterns of a population. Find out what makes MobileScapes the most accurate and up-to-date mobile movement database for marketing and business applications.

MobileScapes ENVISION

ENVISION users can quickly analyze large volumes of mobile movement data and connect to EA's 20,000 data points to derive key insights and link to dashboards and custom reports.