TrafficCounts
TrafficCounts allows users to make better business decisions, especially regarding site selection and sales territory analysis. It provides the most up-to-date information on consumers’ traffic patterns and volume from Kalibrate’s TrafficMetrix® database. TrafficMetrix offers 24-hour average daily traffic counts for all highways and major roads in the U.S. The database includes more than 30 different count types, including average annual daily traffic and average daily traffic. Kalibrate assembles this data from 1.8 million traffic collection points through many sources: city governments, engineering firms and highway and transportation departments as well as the company’s own field verifications.
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Financial
Understand Americans’ investment behavior and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, improve product mix and inventory levels and monitor trade areas based on their saving and investment behavior. Choose from six databases.
Geographic
Working with popular GIS software products, link customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.
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