Environics Analytics Webinars
Check below for registration links to upcoming webinars or to view previous presentations and recordings.
First-Party Data: New Approaches to Drive Revenue and ROI
We know marketing today is more challenging than ever. But the pressure to prove ROI on marketing investments — both ad spend and ad tech — remains constant. To deliver the results the C-suite is looking for organizations need to approach things differently – they need to collaborate.
From evaluating sponsorship opportunities to optimizing media targeting, data collaboration has never been more important as part of a first-party data strategy. But effective collaboration and measurement of outcomes require the right technology, applications, data and expertise (including privacy and governance), orchestrated to work seamlessly across a range of use cases.
On June 5th, join Evan Wood (Chief Strategy Officer | Environics Analytics) and Daniella Harkins (SVP, Product, Go-to-Market | LiveRamp) to learn more about effective data collaboration, explore industry use cases and review options — including audience targeting and cross-channel measurement — for advertisers, publishers and agencies.
This webinar will cover:
- The imperative for first-party data collaboration
- An identity solution that makes sense for Canada
- Audience targeting and scaled addressability using a cloud-first interoperable platform
- Transparent measurement and impact of advertising spend in the open web and walled gardens
- Industry applications and case studies for retail, financial services, packaged goods and travel
Meet the Presenters:
-
Evan Wood
EVP and Chief Strategy OfficerEnvironics Analytics -
Daniella Harkins
SVP, Product Go To MarketLiveRamp
Census 2021 Data Release: Canadian Families, Households, Income and Veterans
The nuclear family is no longer the dominant Canadian household type, with the number of empty-nest and one-person households continuing to rise.
Hear from EA's Chief Demographer, Dr. Doug Norris, as he examines Statistics Canada's third release of 2021 Census data. Doug will explore all-new data on Canadian military experience—available for the first time—while also exploring the landscape of Canada's families, and households and their income profiles.
This webinar will cover:
- The increasing diversity of Canadian families by household type
- Income distribution across various groups of Canadians
- The military experience of Canada's population and how it varies across the country
Meet the Presenters:
-
Dr. Doug Norris
Senior Vice President & Chief DemographerEnvironics Analytics