Community Health

CommunityHealth provides marketers with approximately 500 variables to better understand and target Canadians based on health-related topics, including their ailments, self-perceived health, health care utilization, illicit drug, tobacco and alcohol use, sexual health and contraception, mental health, body mass index and physical activity levels.

The database is derived from the Canadian Community Health Survey (CCHS) administered by Statistics Canada, which collects detailed information on the health status of Canadians. The survey collects views from approximately 113,000 respondents, aged 12 and older, from households across all provinces and territories.

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Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

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Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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