ResponseCanada Pre-Movers

ResponseCanada™ Consumer (RCC) Pre-Movers is a contact database of households that are likely to be moving in the near future. The database, which is developed by Cleanlist, is continuously updated and records both the listing date and sold date of individual properties. The number of pre-movers available at any given time averages about 250,000, with a churn of approximately 50,000 sold homes per month. Each record has a unique identifier that remains constant over time. This database is fully compliant with Canadian privacy law. With RCC Pre-Movers, clients can identify customers who may be moving and should be targeted for customer retention programs.

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Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

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Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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