Panels

Enhance your understanding of your target market with the ability to dive deeper into consumer behaviour. Through our partnerships with survey panel companies and leading research companies, you can ask custom questions to uncover insights on a range of topics such as marketplace behaviour, media preferences, technology and telecommunications, financial matters and health care concerns. These panels are compatible with our PRIZM^® data to improve the efficiency of your survey and provide even deeper insights. These panels and research companies include:

AskingCanadians™
Dynata (formerly Research Now SSI)
Maru/Blue
Environics Research
Vividata
Numeris

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Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM®, Canada’s leading consumer segmentation system.

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Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM® segments and are available at the postal code level.

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Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

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Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

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