Using Data for Good

Data has the power to deliver tremendous value to individuals, companies, and communities. At EA, our mission is to make people’s lives better and our clients more successful through transformative data insights and analytics. And we do this through the ethical use of our data assets.

When working with clients, we focus on raising awareness of privacy issues through training and educational resources. We do not knowingly sell or provide data to any user who has any intention of using the data improperly.

Clients who license and use our data must agree to our contractual obligation on the use of the data. This includes the obligation not to re-identify, de-anonymize or alter any of the anonymity of our data products including demographic, behavioural and location data. Clients agree to use the data only in its’ de-identified state, whether alone or in combination with other data. In addition, clients must not use our data products for any discriminatory practices or for any purpose that could result in harm to any individual, marginalized group, or community.

When delivering project work for a client using our Mobile Movement Data, EA will conduct a Sensitive Analytics Process Review. Different types of sensitive locations can be associated with privacy and security concerns. Sensitivity can vary based on context, region, and specific circumstances. When dealing with data related to these sensitive locations, it's crucial to adhere to legal regulations, ethical guidelines, and best practices for data security and privacy.

Process and Procedure:

1. Before executing any project work, signing a statement of work, or running reports for a client, the executing team should review the proposed plan against the list of General Sensitive Locations and Culturally Sensitive Locations in the subsequent tables.
2. If any of the project specifications indicate that the information could be considered Personal Information (Yes, or Requires Review), then the project team is responsible for emailing the Privacy Office, Privacy@environicsanalytics.com, to review the project plan.
3. The Privacy Office will review the statement of work to determine any potential risks to the individual or community by executing the proposed analysis.
4. The Privacy Office will return with a list of risks and provide an opinion on if the analysis should be executed.
5. The project team will save a copy of the communications with the Privacy Office as part of the project plan/artifacts. It is the responsibility of the project team to ensure that this conversation is documented and saved as part of their project.