Helping the not-for-profit sector realize their mission
Use data analytics to gain a deeper understanding of your constituents and improve the outcomes of your fundraising and awareness campaigns. Build personas to improve campaign engagement, craft sponsorship proposals using brand consumption details or prioritize prospects and giving levels through predictive modelling.
Better understand your donors and prospects
Improve acquisition rates and retain your donor base. Using segmentation, demographics and behavioural data, create personas based on what your donors value, how they behave and what their interests are. Track growth and retention of event participants and volunteers. Identify new ways to engage communities based on cultural, ethnic or linguistic origins.
Profile prospects and model capacity for giving
Use predictive analytics, along with financial, lifestyle and geographic databases, to identify and rank potential prospects, profile their net worth and estimate their capacity for giving. Whether asking for a major gift, planned gift or monthly gift, improve your return on fundraising efforts by finding and cultivating your optimal constituents.
Target donors and corporate sponsors
Create more effective marketing campaigns based on messaging that resonates with your constituents’ values and beliefs. Understand their media consumption habits and preferred channels. Expand your corporate sponsorship programs by approaching the brands your constituents consume and therefore have the best opportunity to produce results for your partners.
We Know Data
Enhance your constituent data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and financial data. Here are a few of our databases that support the needs of the not-for-profit sector.
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Frequently Asked Questions
Meet our Not-For-Profit Sector Team
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Allen Davidov
Senior Vice President & Practice Leader
Allen Davidov, MBA, CM. is the Senior Vice President & Practice Leader of the not-for-profit, energy, and tourism sectors at Environics Analytics. With over twenty years of experience in marketing, analytics, and fundraising, he has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy. Prior to joining EA, Allen successfully led marketing, and a variety of fundraising programs at several organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation Ontario Region, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation. Allen is also an active member of the Canadian Marketing Association (CMA) Not-For-Profit Council, a Travel and Tourism Research Association (TTRA) Canadian Chapter board member, and a member of Seneca College’s Marketing Advisory Council. He holds a Master of Business Administration degree from the University of Liverpool, a Bachelor of Commerce degree from Ryerson University (now Toronto Metropolitan University), a Creative Advertising diploma from Centennial College, and a Chartered Marketer certificate from the Canadian Marketing Association.
Jennifer Robins
Vice President, Business Development - Not For Profit Lead
Jennifer Robins is a dynamic business development executive with a proven track record in the not-for-profit sector. As the Vice President of Business Development and EA's Not For Profit Lead, she leverages her extensive experience in market analysis, strategic planning, and partnership building to drive growth and innovation. Jennifer excels at identifying new market opportunities and developing tailored solutions to meet the unique needs of clients and stakeholders. Her exceptional leadership skills and ability to foster collaborative relationships have been instrumental in helping her clients achieve their goals. Jennifer holds an MBA from Hult International Business School and an Honours Bachelor of Arts in French and Marketing from the University of Guelph.
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary analytics software and team of industry professionals and partnerships.
Meeting the highest standards of data security
Not-For-Profit Sector Insights and Industry Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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