Environics Analytics (EA) is very proud to be one of the first organizations in the world to be certified with MSECB’s ISO 31700-1 Privacy by Design certification.
We have created the Privacy Trust Centre to help you understand EA’s privacy practices and standards and how we protect personal privacy when we use data at EA.
We have adopted the best standard for protecting privacy in our business – the Privacy by Design framework. But we have gone well beyond just adopting a framework. We sought and have received an ISO designation, ISO 31700-1 Privacy by Design. We were required to go through an extensive third-party audit to achieve this certification.
Our firm commitment to Privacy by Design ensures that comprehensive privacy considerations are embedded into every aspect of our products and services. The ISO certification assures clients and the public that we fully walk the talk, not only now but always into the future.
We continuously update and enhance our privacy standards based on the evolving environment in Canada, the US and elsewhere, as well as the latest industry standards and legal requirements.
EA provides its clients with geodemographic data and anonymized mobile movement data for insights, advertising, analytics, and marketing planning. We subject our data to rigorous 3rd party re-identification risk assessments and implement strong governance to ensure these data cannot be linked to individuals.
The insights these data offer help our clients understand and market to groups of consumers and deliver better products and services to the marketplace. We also work with clients on analytics projects using a combination of our licensed data and their permission-based customer data.
We adhere to the highest annually audited data processing, security, and privacy standards including SOC1 Type 2, SOC2 Type 2 and HIPAA. EA has appointed a Chief Privacy Officer (CPO) dedicated to ensuring accountability and effectively delivering a privacy management program designed to fully protect personal information and to set policies and processes to ensure that we walk the talk. We work hard to exceed the Data and Marketing Association’s Guidelines for Ethical Business Practices and the Canadian Marketing Association’s Code of Ethics and Standards of Practice.