Empower your energy programs with data analytics
Improve adoption rates and lower costs of programs such as conservation, low income and e-billing. Acquire customers using the right rate plan and service offering by better understanding their needs and attitudes. Strengthen your connection to your customer base and the value of your brand by creating a customer-centric organization according to customer expectations, values and attitudes.
Increase program adoption rates
Engage your customers. Discover innovative ways to promote your programs such as energy conservation or paperless billing. Use predictive modelling to build collection models. Segment your customers and discover the factors that enable and hinder program adoption. Then, identify incentives and methods of delivery to increase program attractiveness by customer segment.
Efficiently acquire more customers
As an energy retailer or a utility offering products and services, you can bolster acquisition efforts by locating prospective customers and identifying new markets most likely to respond to your offering. Leverage your customer data with market segmentation, demographics, psychographics and behavioural data to gain insights that inform campaign strategies and measure results.
Optimize communication strategies
Better your return on spend by determining where to focus marketing efforts down to the postal code level. Develop personalized messaging across customer segments. Tailor your communication strategies to respond to your customers' attitudes and beliefs. Then deliver your campaigns through the preferred channels such as digital media, direct marketing, sponsorship or public consultation.
We Know Data
Enhance your store data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation and behavioural data. Here are a few of our databases that support the needs of the energy and resources sector.
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Frequently Asked Questions
Energy and Resources Sector Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Allen Davidov
Senior Vice President & Practice Leader
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Meeting the highest standards of data security
Energy and Resources Sector Insights and Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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