Environics Analytics | Canada's Premier Data and Analytics Company

The 2021 Census is Here

Widespread participation in the 2021 Census is vital to understand Canada’s changing society and future needs to help improve the lives of Canadians.

For data-driven businesses and organizations, the Census forms the foundation of our PRIZM segmentation system and serves as a stepping stone for all data integrated into the EA ecosystem.

Together with Statistics Canada, we encourage everyone to fill out their Census by May 11th.

2024 Annual Report: Canadian Statistics Advisory Council

The Canadian Statistics Advisory Council (CSAC) released its 2024 annual report, “Navigating Social and Technological Change in the National Statistical System”. CSAC member and EA's President, Jan Kestle, brings to this collaborative report a data-driven lens promoting data literacy as crucial to social, economic and personal wellbeing.

Download the Report

Podcast: Jan Kestle on Privacy in Canada

Tune into this engaging podcast where Jan Kestle (President of Environics Analytics) joins Sonia Carreno (President of IAB Canada) to explore the challenges and the opportunities of privacy in Canada. The discussion spotlights how businesses can adopt innovative practices for data collaboration, privacy compliance, and leveraging customer insights while maintaining trust.

Watch Now

Blog: Data Collaboration is Changing Canadian Marketing

In our latest blog, we talk about the importance of data collaboration as we highlight our new partnership with LiveRamp - bringing its data collaboration technology to Canada, enhancing marketing and advertising opportunities for brands, publishers and agencies.

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Data. Analytics. Insights. Results.

We are known for our unparalleled consumer and market data, powerful analytical software and world-class expertise to deliver the advanced modelling and custom analytic solutions you need.

Our Data

Enhance your data with our comprehensive databases for more informed decision making. Choose from over 60 databases offering more than 40,000 variables that help you connect with consumers.

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ENVISION Analytics Platform

Our purpose-built, consumer insights and market intelligence platform features powerful analytical tools and industry-leading mapping software for a deeper understanding of your customers, prospects and trade areas anywhere in North America.

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Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies.

Go to Segmentation

All New PRIZM^® Segmentation

Gain a fresh perspective on Canada’s distinct communities and markets

Now in its fourth generation, PRIZM^® offers:

67 lifestyle types based on income, urbanity and life stage
40,000+ PRIZM-coded variables
Francophone segments
Cultural diversity index
Neighbourhood insight at the 6-digit postal code level
Created using more than 40 data sources

Show Me PRIZM

Try the Lookup

PRIZM is a registered trademark of Claritas, LLC.

Helping Our Clients Succeed

We've helped thousands of organizations across every industry sector solve specific business challenges with evidence-based and data-driven solutions.

Cushman & Wakefield

CWAS linked mobile movement data with customer and third party data to generate consumer insights that influenced every aspect of CWAS managed properties, from the design and amenities to the retailers and special events that attract shoppers.

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York Small Business Enterprise Centre

Small business owners in York Region needed the right tools to quickly and easily access market intelligence to help grow their business. ENVISION is helping with this journey.

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SickKids Foundation

Using data and analytics SickKids Foundation was able to develop a multicultural fundraising plan to engage ethnic communities and expand its donor base.

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EA enters an exclusive partnership with LiveRamp

MSECB ISO 31700-1 Privacy by Design certified

The 2021 Census is Here

2024 Annual Report: Canadian Statistics Advisory Council