EA enters an exclusive partnership with LiveRamp
We are proud to bring LiveRamp technology to Canada, unlocking a world of opportunities with data collaboration.
Privacy Trust Centre
EA is very proud to be one of the first organizations in the world to be certified with MSECB’s Privacy by Design designation. Learn about our commitment to privacy, ethical data creation practices and processes, data management and using data for positive impact.
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Using Hyper-Local Data to Understand, Reach and Persuade Canadians
VoterConnect combines Canada’s largest, most comprehensive and best-quality postal code data with historical voting behaviour. Learn how VoterConnect supports strategists, campaign managers and canvassers with scores on key issues, trends in voter behavior, social values and up-to-date demographics.
Blog: Canadians on the Move
About 1.7 million out of a total 16 million households in Canada moved between July 1, 2023 and June 30, 2024. However, the total number of moves has declined by 18% over the past three years. Who is moving, and the impact on communities is changing, with important implications for businesses and governments.
Trusted by Leading Brands and Organizations
We are proud to provide North America’s leading brands and organizations with expertise across every industry sector.
Discover how we can help you turn data into insights and results.
Data. Analytics. Insights. Results.
We are known for our unparalleled consumer and market data, powerful analytical software and world-class expertise to deliver the advanced modelling and custom analytic solutions you need.
Our Data
Enhance your data with our comprehensive databases for more informed decision making. Choose from over 60 databases offering more than 40,000 variables that help you connect with consumers.
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ENVISION Analytics Platform
Our purpose-built, consumer insights and market intelligence platform features powerful analytical tools and industry-leading mapping software for a deeper understanding of your customers, prospects and trade areas anywhere in North America.
Segmentation
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies.
We Know Data
Register for upcoming webinars and access past presentations.
Learn from our expert team of data scientists, mathematicians, statisticians, geographers and business and marketing strategists. It is this expertise that sets us apart.
All New PRIZM® Segmentation
Gain a fresh perspective on Canada’s distinct communities and markets
Now in its fourth generation, PRIZM® offers:
- 67 lifestyle types based on income, urbanity and life stage
- 40,000+ PRIZM-coded variables
- Francophone segments
- Cultural diversity index
- Neighbourhood insight at the 6-digit postal code level
- Created using more than 40 data sources
PRIZM is a registered trademark of Claritas, LLC.
