GreenLiving

The GreenLiving database measures Canadians’ attitudes and behaviours regarding household-related environmental issues. Created from a sample of respondents from Statistics Canada’s Households and the Environment Survey, GreenLiving’s 370 variables focus on household consumption and conservation of energy and water, as well as activities like composting, pesticide use, household hazardous waste disposal and the use of gas-powered recreation equipment. This information, available at the postal code level, can be used by manufacturers and utility companies to inform product development, locate key infrastructure projects and design energy conservation programs.

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Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

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Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

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Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

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