Resources
Industry Insights
Industry Insights
-
Millennials: The Generation Du Jour
Jan 22, 2016, 02:47 PM by Doug Norris, Ph.D.Today, virtually any discussion about marketing will eventually end up mentioning Millennials.Full story -
It's RRSP Season. Do You Know Who Your Investors Are?
Jan 18, 2016, 10:48 AM by Sean MoloneyFor the Canadian financial services industry, the new year brings new marketing opportunities in the form of the RRSP season.Full story -
What's For Dinner?
Dec 21, 2015, 03:00 AM by Jemicah Marasigan’Tis the holiday season, when Canadians are grateful for elastic waistbands and the forgiving coverage of today’s trendy tunics.Full story -
A Perspective on Household Debt in Canada
Dec 18, 2015, 05:41 PM by Peter MironWith the recently announced interest rate hike south of the border, many Canadians may be wondering—and somewhat concerned about—what the impact might be for a similar increase in rates domestically. Environics Analytics’ Vice President of Economic Data, Peter Miron, weighs in with a less-than-dire outlook.Full story -
Elves and Reindeer
Dec 17, 2015, 10:31 AM by Andrea Longman‘Tis the season for holiday cheer and—for Client Advocates like me who love telling a story with data—the opportunity to imagine the lifestyle of a segment that includes the North Pole.Full story -
Drivers of Political Change: A Segment Analysis
Dec 15, 2015, 01:04 PM by Rupen SeoniThere’s one question on the minds of many Canadians after the October 19 federal election: “Which voters drove the change in voting patterns that gave the Liberal Party a majority?”Full story -
Uncovering Social Values In The Buying Decision Process
Oct 31, 2015, 09:39 AM by Mohad AliFull story -
What's In Our Cups?
Oct 31, 2015, 09:37 AM by Jemicah MarasiganFull story -
Take Me Out To The Ball Game
Oct 7, 2015, 10:07 PM by Jemicah MarasiganFull story -
Seniors Outnumber Children For The First Time
Sep 30, 2015, 03:24 PM by Doug Norris, Ph. D.Full story -
The Makeup of Canadians' Makeup
Sep 17, 2015, 03:00 PM by Jemicah MarasiganFull story -
Geek Of The Week: Stephanie McIssac
Jun 19, 2015, 10:50 AM by Jemicah MarasiganFull story -
Renovation Nation
Feb 25, 2015, 04:48 AM by Nicole WrightFull story -
Charitable Canadians
Oct 27, 2014, 02:00 PM by Jacky LiFull story -
A Paws-itive Perspective
Oct 15, 2014, 09:02 AM by Nicole WrightFull story -
Where are the Best Places in Canada for Recent University Graduates?
Oct 7, 2014, 03:03 PM by Martin EmslieFull story -
Checkout: How the Generations Prefer to Shop
Sep 22, 2014, 09:33 AM by Vito De Filippis and Mark LebovitsFull story -
On The Road Again
Sep 2, 2014, 03:15 PM by Nicole WrightFull story -
On Bocce, Burgers And Bubbles
Aug 27, 2014, 10:56 AM by Nicole WrightOn a crisp sunny August morning, a group of Environics Analytics employees met at the Centre for Mental Health and Addiction (CAMH) in downtown Toronto for a day of socializing with clients and staff.Full story -
"Don't Call Us Seniors": The Baby Boomers at 65
Jul 23, 2014, 08:00 AM by Doug Norris, Ph.D.Full story