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May 21, 2018, 08:49 AM
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Jan Kestle
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May 15, 2018, 09:40 AM
by
Rupen Seoni
Examine the voter turnout patterns of population segments and how the political parties can encourage communities to engage in the political process. Part one of our 2018 Ontario election blog series.
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Nov 29, 2017, 07:00 AM
by
Doug Norris, Ph. D.
Read about gender differences in education, employment, labour, immigrant and aboriginal education, and the implications for businesses and marketers.
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Oct 25, 2017, 09:36 AM
by
Dr. Doug Norris
Release covers three topics: immigration and cultural diversity, aboriginal peoples and housing.
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Sep 13, 2017, 11:01 AM
by
Dr. Doug Norris
The fourth wave of data from the 2016 Census was released this morning, covering income of individuals, families and households for various demographic groups and at several levels of geography.
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Aug 2, 2017, 09:48 AM
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Dr. Doug Norris
Canadian life is diversifying, with non-traditional forms of families and households growing along with the variety of languages spoken.
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May 3, 2017, 09:34 AM
by
Doug Norris, Ph. D.
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Jan 31, 2017, 12:27 PM
by
Andrea Longman
Today’s 16- to 35-year-old consumers are hot commodities that both retailers and manufacturers are eager to convert into shoppers and buyers.
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Jan 16, 2017, 07:43 AM
by
Vito De Filippis
By layering a geodemographic segmentation system like PRIZM5 into a traditional LTV analysis, marketers can gain further understanding into Lifetime Value scores.
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Nov 23, 2016, 05:04 PM
by
Hassan Amarsi
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Aug 16, 2016, 08:51 AM
by
Amanda Manning and Stanley Su
There is plenty of information available to help us understand how much Canadians are spending on their cellular services and what drives the current mobile market.
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Jun 22, 2016, 09:52 AM
by
Jim Green
Has there been a significant shift in both the makeup and preference of each sport’s audience? If so, how do their traditional and current audiences differ?
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Jun 10, 2016, 09:23 AM
by
Vito Di Filippis
Read how two very different purchase paths lead to the very same destination.
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May 2, 2016, 07:24 AM
by
Jan Kestle
Learn why you should support the Census—and encourage everyone you know to support it as well.
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Apr 25, 2016, 10:39 AM
by
Emily Anderson
Both the retail and real estate industries are rapidly transforming as technology gives consumers more options for making and researching purchases.
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Feb 29, 2016, 11:25 AM
by
Doug Norris, Ph.D.
To better understand and describe the diversity of Millennials, it’s useful to consult Environics Analytics’ segmentation system PRIZM5, which classifies Canadians into 68 distinct lifestyle types.
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Jan 28, 2016, 01:03 PM
by
Joshua Levi
I’ve come to the belief that the 21st century will belong to Millennial women. Here's why.
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Jan 22, 2016, 02:47 PM
by
Doug Norris, Ph.D.
Today, virtually any discussion about marketing will eventually end up mentioning Millennials.
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Jan 18, 2016, 10:48 AM
by
Sean Moloney
For the Canadian financial services industry, the new year brings new marketing opportunities in the form of the RRSP season.
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Dec 21, 2015, 03:00 AM
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Jemicah Marasigan
’Tis the holiday season, when Canadians are grateful for elastic waistbands and the forgiving coverage of today’s trendy tunics.
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Industry Insights