Resources
Industry Insights
Industry Insights
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Five Ways the 2016 Census Results Affect Marketers
May 31, 2018, 02:03 PM by Doug NorrisFull story -
How Shopping Centres Can Use Data to Find the Right Marketing Strategies
May 28, 2018, 03:28 PM by Tracey MatchettHere are some of the key takeaways from ICSC RECon 2018.Full story -
Harness the Power of Mobile Analytics
May 23, 2018, 03:19 PM by Paul TyndallWhether you have limited data or high quality files, mobile data will help you address your key business challenges.Full story -
Why we welcome GDPR—and why you should too
May 21, 2018, 08:49 AM by Jan KestleFull story -
Who Really Votes?
May 15, 2018, 09:40 AM by Rupen SeoniExamine the voter turnout patterns of population segments and how the political parties can encourage communities to engage in the political process. Part one of our 2018 Ontario election blog series.Full story -
Latest Census Release Shows Canadian Women More Educated Than Ever
Nov 29, 2017, 07:00 AM by Doug Norris, Ph. D.Read about gender differences in education, employment, labour, immigrant and aboriginal education, and the implications for businesses and marketers.Full story -
Census Reveals An Increasing Culturally Diverse Population
Oct 25, 2017, 09:36 AM by Dr. Doug NorrisRelease covers three topics: immigration and cultural diversity, aboriginal peoples and housing.Full story -
Census Reveals Incomes Increasing Overall, But Little Change For Low-Income Population
Sep 13, 2017, 11:01 AM by Dr. Doug NorrisThe fourth wave of data from the 2016 Census was released this morning, covering income of individuals, families and households for various demographic groups and at several levels of geography.Full story -
Latest Census Release Reveals Canada’s Increasing Family and Linguistic Diversity
Aug 2, 2017, 09:48 AM by Dr. Doug NorrisCanadian life is diversifying, with non-traditional forms of families and households growing along with the variety of languages spoken.Full story -
Canada Is Home to More Seniors than Children
May 3, 2017, 09:34 AM by Doug Norris, Ph. D.Full story -
Hunting Millennials: The Exotic Ice Cream Episode
Jan 31, 2017, 12:27 PM by Andrea LongmanToday’s 16- to 35-year-old consumers are hot commodities that both retailers and manufacturers are eager to convert into shoppers and buyers.Full story -
Taking Lifetime Value to a New Level
Jan 16, 2017, 07:43 AM by Vito De FilippisBy layering a geodemographic segmentation system like PRIZM5 into a traditional LTV analysis, marketers can gain further understanding into Lifetime Value scores.Full story -
Canada: Diversity within Diversity
Nov 23, 2016, 05:04 PM by Hassan AmarsiFull story -
The Buzz on the Cell Phone Market
Aug 16, 2016, 08:51 AM by Amanda Manning and Stanley SuThere is plenty of information available to help us understand how much Canadians are spending on their cellular services and what drives the current mobile market.Full story -
Beyond “Moneyball”: Analytics Reveals Who Cheers For Which Sports
Jun 22, 2016, 09:52 AM by Jim GreenHas there been a significant shift in both the makeup and preference of each sport’s audience? If so, how do their traditional and current audiences differ?Full story -
Omni-Channel Marketing: Not Your Father's Customer Journey
Jun 10, 2016, 09:23 AM by Vito Di FilippisRead how two very different purchase paths lead to the very same destination.Full story -
Why Marketers Should Support The 2016 Census
May 2, 2016, 07:24 AM by Jan KestleLearn why you should support the Census—and encourage everyone you know to support it as well.Full story -
Using Data To Fill Retail Vacancies
Apr 25, 2016, 10:39 AM by Emily AndersonBoth the retail and real estate industries are rapidly transforming as technology gives consumers more options for making and researching purchases.Full story -
The Diversity Of Millennials
Feb 29, 2016, 11:25 AM by Doug Norris, Ph.D.To better understand and describe the diversity of Millennials, it’s useful to consult Environics Analytics’ segmentation system PRIZM5, which classifies Canadians into 68 distinct lifestyle types.Full story -
Does The 21st Century Belong To Women
Jan 28, 2016, 01:03 PM by Joshua LeviI’ve come to the belief that the 21st century will belong to Millennial women. Here's why.Full story