Resources
Industry Insights
Industry Insights
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How to Use Data to Inform Your Fundraising Messaging
Feb 10, 2025, 08:28 AM by Environics AnalyticsDrive results from your direct mail and integrated marketing campaigns with a data-driven approach to writing.Full story -
Celebrating Data Privacy Day 2025: Empowering Data Stewardship at Environics Analytics
Jan 28, 2025, 08:39 AM by Jan Kestle, President and CEO, Environics AnalyticsEnvironics Analytics remains committed to data privacy and data responsibility, focusing on evolving technologies and services, thus staying ahead of the ever-changing regulatory landscape in CanadaFull story -
Canadians on the Move
Jan 9, 2025, 07:58 AM by Rupen Seoni (Chief Client Officer)Leveraging EA's MoverStats database alongside PRIZM® segmentation, this analysis uncovers the relocation patterns and profiles of movers across Canada, including a deeper look at two major citiesFull story -
The Power of GIS: Mapping Insights That Tell a Story
Nov 20, 2024, 02:20 PM by Environics AnalyticsCelebrating GIS Day in Canada and highlighting the power of mapping within EA’s staff and client communityFull story -
The Signals Are Clear: Why Chrome’s 3rd Party Cookie Announcement Doesn’t (or Shouldn’t) Change Anything
Jul 26, 2024, 10:30 AM by David Phillips (Chief Media and Activation Officer)It's time for companies to invest in the futureFull story -
Patient-Centric Insights in Pharmaceuticals’ Pharmacy Engagement Strategy
Jun 5, 2024, 03:35 PM by Kristen Kowalewski (Director, Business Development – Healthcare and Pharmaceutical)Leveraging health data and analytics to reach specific communities and grow in markets with potentialFull story -
Overcoming the Cap on International Students: The Support Local Solution
May 15, 2024, 12:17 PM by Jennifer Robins (Director, Business Development – NFP & Education Lead) and Tyler Baird (Director, Account Management)An at-home strategy for Canada's post secondary institutions facing the Federal Government's newly imposed limit on international student permitsFull story -
Data Collaboration is Changing Canadian Marketing
May 8, 2024, 03:23 PM by Environics AnalyticsEA's new partnership with LiveRamp brings its data collaboration technology to Canada, enhancing marketing and advertising opportunities for brands, publishers and agenciesFull story -
Data Privacy Day 2024
Jan 29, 2024, 12:21 PM by Jan Kestle, Founder, President, Environics AnalyticsEA's President, Jan Kestle, shares our new ISO-31700 Privacy by Design (PbD) certification as an important evolution of the PbD framework, addressing the need for data to achieve goals and solve complex issues, while also protecting consumer privacyFull story -
Introducing idEAte: Environics Analytics' First Hackathon
Oct 31, 2023, 08:44 AM by Andrew Komaromy - Vice President of Software Product Management, Environics AnalyticsUnlocking creativity, fostering collaboration and pioneering innovationFull story -
Negative Sentiment Towards Vaccines Has Increased Since the COVID-19 Pandemic
Jul 26, 2023, 03:51 PM by Kristen Kowalewski, Director - Business Development, Environics AnalyticsSee which segments of Canada's population increased opposition overall and possible reasons whyFull story -
Culturally Diverse, Older and Mobile: Insights from our Updated Demographic and Segmentation Datasets
Jun 22, 2023, 02:23 PM by Ryan Spencer, Marketing Intern, Environics AnalyticsA recap on what's changed for 2023 within EA's core databases, incorporating the latest Census data with takeaways for understanding Canada's evolving demographic landscapeFull story -
Injecting Data: Who is the Medical Aesthetics Consumer in Canada?
May 3, 2023, 12:12 PM by Kristen Kowalewski, Director - Business Development, Environics AnalyticsFind out what the latest data are saying about a new, growing segment of consumers and how to reach themFull story -
A Soft Place to Land: Canada’s Evolving Role in Supporting Newcomers and Refugees
Mar 30, 2023, 10:04 AM by Environics AnalyticsA closer look at the relationship between policy and immigration from countries affected by political turmoil, civil unrest and conflictFull story -
Data Clean Rooms: Why All the Fuss?
Feb 2, 2023, 03:32 PM by Evan Wood, EVP & Chief Strategy Officer, Environics AnalyticsLearn about the fast-growing adoption of data clean rooms, the possibilities, challenges and considerations for marketersFull story -
Data Privacy Day 2023: Best Practices for Safer, More Secure Data Management
Jan 24, 2023, 08:55 AM by Jan Kestle, Founder, President, Environics AnalyticsEA's President shares how International Privacy Day provides an opportunity for organizations everywhere to reflect on progress made and where to focus efforts going forwardFull story -
Measuring Consumer Behaviour Shifts, Step by Step
Dec 14, 2022, 03:27 PM by Environics AnalyticsEnhanced foot traffic data allow organizations to better understand their customers and citizensFull story -
Census 2021: Rising Education Levels and Labour Force Activity Changes
Nov 30, 2022, 02:43 PM by Doug Norris, PhD - Senior Vice President and Chief DemographerDr. Doug Norris explores the final and seventh wave of data released from Statistics Canada's 2021 Census highlighting education and the labour forceFull story -
Who Will Win the 2022 World Cup?
Nov 16, 2022, 09:17 AM by Nelson Zibreira - Director, Account ManagementPassive or passionate, millions of Canadians will be watching and consuming—which brands will win the battle for buzz and dollars?Full story -
The Electric Vehicle Buyer is Changing in Canada. Who Will Be Driving Future Growth?
Oct 31, 2022, 04:05 PM by Environics AnalyticsSee how the EV consumer audience in Canada is shifting with some surprising emerging audiencesFull story